How the world’s favourite green powder blew up, big

Some stories grow from a green shoot; some explode in ways we don’t expect. 
Our new podcast investigates the super-star endorsements, the science and the health impact of the controversial supplements industry.
We’ll follow the money. We’ll dig into the crimes. We’ll commission our own lab analysis.
From the chill of the southern ocean to a record-breaking Mexican heatwave, this story blows hot and cold, chasing down AG1’s elusive founder ‘Chris the Kiwi’ Ashenden to tell the story he didn’t want told. 
Powder Keg has launched on Newsroom’s new podcast channel, DELVE, the home of investigative podcasts.
The first two episodes of Powder Keg are released to everyone on October 31; the third and subsequent episodes will be available early and ad-free to DELVE+ subscribers. We’ll also be publishing special bonus episodes and behind-the-scenes content, available to subscribers.If you would like to support our work, you can sign up to our new podcast channel DELVE+ through Apple Podcasts here and for Android and Spotify listeners here.
Powder Keg is reported, filmed and written by Jonathan Milne, with Mike Wesley-Smith. The audio is edited by Dave Filoiali’i and Megan Cumberbatch; the video is edited by Trenton Doyle. Mark Jennings is executive producer.
This project received funding from the Brian Gaynor Business Journalism Initiative. Newsroom is indebted for this support for investigative journalism.